摘要
该模拟研究考察了股价和性别因素对股票新手选股决策的影响。股价为组内变量,分高低两个水平。被试是48名大学生,男女各半,均无股票操作经验。实验结果表明,股价对股票选择时间没有显著影响,但对被试体验到的冲突强度有明显影响,被试选择高价股时感受到的冲突强度显著高于选择低价股时感受到的冲突强度;在股票选择时间上存在显著的性别差异,女性选择时间明显长于男性的选择时间。
Simulated stock-selecting was adopted as the task to explore the effects of share price levels and gender on choice conflict resolutions. In this 2×2 study, share price levels (high vs. low) was a within-subjects variable, and gender (female vs. male) was a between-subjects variable. 48 undergraduates participated, including half females and half males without any experience for stock - selecting. The results showed: (1) There was no significant effect of share price levels on decision time, but a significant effect on the degree of conflict that subjects felt. The subjects felt much higher conflict when choosing from the stocks with higher share price; (2) There was a significant effect of gender on decision time. Females took much longer time than males.
出处
《心理与行为研究》
2003年第1期29-33,共5页
Studies of Psychology and Behavior
基金
国家自然科学基金30270466项目
中国科学院KJ952-J1-654项目
国家科技部G1998030508项目资助
关键词
选择冲突
股票选择
股价
性别
choice conflict, stock- selecting, share price level, gender.
