摘要
随着信息产业的快速发展,房地产营销模式也发生了根本性变化,信息渠道和信息呈现无极增长的局面,房地产营销策略对建筑市场的影响巨大,当前需要从建材直销平台需求分析角度出发,对房地产营销策略进行全方位的改革,建立适应市场经济发展需要的房地产营销模式,推动建材直销平台的科学发展。信息量的迅猛增长促使房地产行业面临巨大的压力,当前需要改变营销模式,实现建材市场直销平台建设目标。
With the rapid development of the information industry, the real estate marketing pattern has also a fundamental change , the information channels and the information growth presentation non- polar growth situation, real estate marketing strategy has a tremendous impact on the construction market, the current, need to from the view of demanding for building materials direct sales platform analysis, reform the real estate marketing strategy comprehensively, establish a adapt to the market economy development the real estate marketing mode, promoting the scientific development of the building materials direct sales platform. The rapid growth in the amount of information to promote the pressure of the real estate industry, the current marketing model needs to be changed to achieve the goal of building materials market.
出处
《建筑监督检测与造价》
2012年第5期45-47,共3页
Supervision Test and Cost of Construction
关键词
房地产
营销策略
建材直销平台
real estate
marketing strategy
building materials direct sales platform
