摘要
旅游开发与市场导向李海瑞国家旅游局ＴｈｅＤｅｖｅｌｏｐｍｅｎｔｏｆＴｏｕｒｉｓｍａｎｄＭａｒｋｅｔＯｒｉｅｎｔａｔｉｏｎ￥ｂｙＬｉＨａｉｒｕｉＡｂｓｔｒａｃｔ：Ｔｈｅｔｏｕｒｉｓｍｐｌａｎｎｉｎｇ，ｂａｓｅｄｏｎｒｅｓｏｕｒｃｅ－ｏｒｉｅｎｔａｔｉｏ...
The tourism planning, based on resource-orientation, generally overlooks the practical needs of the market so that the development of resources has certain sense of blindness. After we transform our concept from resource orientation to market orientation in working out the plans, the analysis and evaluation of the resources can not only keep professional level, but also have standardization of marketing significance, The resources can thus fully be converted into economic benefits. The foremost step for market orientation is to locate the market, which requires careful investigation of the demands of the market and its main trend. We should adhere to sound basis and good orders in our development, give top priorities and keep vigorous momentum. In the process of the development of tourism industry, the concept of 'market--resource-product-mark should be spiraling up periodically and continuously.
出处
《旅游学刊》
CSSCI
北大核心
1995年第1期19-22,61,共5页
Tourism Tribune
