摘要
在突发性的灾难事件中,广告人扮演着极其重要的社会角色。他们凭借智慧勇担责任,生产作品弘扬众志成城,塑造了广告人的良好形象。本文从公益广告的创作者、公益活动的倡导者、灾害知识的普及者、声援灾区的践行者四个角度分析了广告人角色及其发挥的作用。
In the event of sudden disaster, advertising plays a very important role in society. By virtue of their wisdom bravely assumed responsibility for the production of works to promote concerted efforts to shape a good image advertising. From the creators of PSAs, advocates public service activities, disaster knowledge popularized solidarity with disaster practitioner perspective to analyze the role of advertising.
出处
《科教导刊》
2014年第14期253-254,共2页
The Guide Of Science & Education
基金
防灾科技学院教学研究与教学改革项目"提高广告专业人才灾害科普宣传素养的对策研究"资助
项目编号:2012A09
关键词
广告人
人文关怀
角色定位
advertising professional
human care
role position
