摘要
党的十四届三中全会以来,我国特别我省市场营销环境和观念都有跨世纪的变化。消费需求提升,市场日趋成熟,消费运动兴起,法制日趋健全,信息技术进步,为我省提供了市场营销发展的良好机遇。市场营销策略必需随之创新,要注重国内市场营销向国际市场营销,商品市场营销向要素市场营销,有形产品市场营销向无形产品市场营销扩展,从而推动我省经济进一步的发展。
Before the third plenary session of the fourteenth centred committee, there are great changes in the marketing environment and senses over the century in China especially in Guangzhou. With consumers ' demands increasing, markets maturing, consumer movement rising, legal system perfecting, information technology advancing, now good opportunities are for Guangzhou. It is necessary to innovate in marketing strategies. We should focus on enlarging marketing from domestic to international, consumer goods to elements, invisible to visible products , so as to promote Guangdong economyto get further development.
出处
《广东商学院学报》
1995年第2期1-6,共6页
Journal of Guangdong University of Business Studies
