摘要
本文第一部分介绍了近年来应用心理学研究在我国的发展 ,分析了迅速发展的原因 ;第二部分围绕“电视与人类认知”,总结了作者近年来在应用心理学方面的研究成果 ;第三部分介绍了作者的研究心得与体会 ,包括 :1提高对心理学应用研究的认识 ;2摆好基础研究与应用研究的关系 ;3综合运用心理学的研究方法 ;4着力培养应用型心理学人才。
During the past decade, applied psychology developed rapidly in China and has had its practical implications for education , health , industry , management and others. A series of applied and basic research has been done by the author , which include : 1. The cognitive mechanism of television viewing and children's comprehension of television .The results showed that 5 year old children were able to allocate their attention effectively. They could process information on television and adjust their attention patterns according to understanding of program while playing TV toys . This finding supported the claim that children process information on television actively. Peng et al. (1994) studied children's attention to and comprehension of explicit and implicit information from television . Children's comprehension of implicit information was unrelated to their visual attention, whereas the comprehension of explicit information was dependent on visual attention . Thus processing of implicit information was also naturally active and concept driven. Processing of explicit information was naturally active and concept driven . Wang and Peng (1992), investigated the influence of humorous programs on TV for childrens . It was found that inserting humorous segments in educational television programs had a significant effect on information processing, both facilitating and inhibiting. Peng, Huang and Huang(1989)studied factors affecting remembering and understanding of television news. Their results showed that 1) television news was more effective than broadcast news;2)for television,memory of world news was better than that of local news; for broadcasting, there was no difference between the two kinds of news ; 3)memory of local news without Chinese subtitles was better than that with subtitles . Peng et al.(1989,1993) also studied the factors influencing the effect of television advertisement, which included novelty, length, presence of figures and repetition times of the advertisement, motivation, gender, a
出处
《应用心理学》
CSSCI
1995年第2期3-8,共6页
Chinese Journal of Applied Psychology
关键词
应用心理学
电视与认知
applied psychology television and cognition
