摘要
高校体育市场是社会主义市场经济体制的必然产物。其市场运行机制，实行半市场机制型，计划机制仍发挥重要作用，但市场机制的作用逐渐增强；宏观所有制结构由单一的公有制转向以公有制为主体的多种所有制并存。高校体育市场目前大部分属于准经营性范畴，具有福利体育为主、商业体育为辅。
Sports market in colleges and universities is the inevitable outcome of socialist economy market system.Its market running mechanism institutes a semi-market-running-mechanism type.The planning mechanism still plays an important role,while market mechanism has gradually strengthened its role,and macro-ownership structure has changed into the coexistance of diverse ownership with public ownership as the main body from the unitary public-ownership.Sports market in colleges and universities mainly falls into the semi-management category now,which has the characteristics that welfare sport is given priority to while business sport is made subsidiary,and the amateur management and objects of sports consumption are relatively stable.
出处
《山东体育学院学报》
1997年第4期15-18,共4页
Journal of Shandong Sport University
关键词
市场经济
高校体育
体育市场
结构
特征
Market economy,PE in colleges and universities,Sports market,Structure,Characteristics.
