摘要
加入WTO后,中国广告业将面临新的竞争与机遇,如何尽早实现中国广告的国际化是当务之急。新的时代,广告产业必然成为建设有中国特色的社会主义市场经济、开发西部的先导产业,成为中国经济进军世界舞台的号角或旗帜。而要担当此重任,中国广告就必须立足本土,先走"当地化与标准化结合"的路子,并逐渐走向标准化,最终实现国际化。
After China's entry into WTO,Chinese advertising will inevitably face new opportunities and severe competition. How to achieve internationalization of Chinese advertising as early as possible is a must at present. In the new era,advertising will become a leading industry in the course of western development and the building of socialist market economy with Chinese characteristics,and a driving force behind the Chinese economy in global competition. As such,Chinese advertising must take root in the local soil, with a combination of localization and standardization as the first step, and develop toward standardization and internationalization.
出处
《兰州商学院学报》
2004年第3期60-62,共3页
Journal of Lanzhou Commercial College
关键词
中国广告
国际化
途径
Chinese advertising
internationalization
means
