摘要
"私彩"在中国南部农村的泛滥,带来了巨大的社会破坏,同时也给我们带来了很多思考。从传播学角度看,"私彩"泛滥伴随流言的传播,进而引发一种破坏力强大的隐形舆论,造成农村信息环境的畸变。我们主张从加快农村媒介市场开发,缩小城乡信息鸿沟;重视和提高传播效果,增进信息环境的质量;建立以农民为核心受众群的大众媒体等三个方面提出重构一个健康、良性的信息环境,最终消除"私彩"流毒在彩民思想上的消极影响。
The overflowing of 'the illegal lottery ticket' in the countryside of southern China, has brought enormous destruction to society,and it sets us thinking a lot. From the point of view of communication, 'illegal lottery ticket ' overflows and follows the spread of the rumor, and then causes the stealthy public opinion of a kind of destruction with strong strength, causes the distortion of the rural information environment. This article maintains that we should narrow the wide gap of information between urban and rural areas by accelerating rural media market development, pay attention to and improve the effect of propagating, promote the quality of the environment of information, set up mass medium with farmers as their kernel audience. On the basis of these three aspects,we propose to reconstruct a healthy, benign information environment, dispel the negative influence of 'illegal lottery ticket' out of people's mind finally.
出处
《湖南师范大学社会科学学报》
CSSCI
北大核心
2004年第4期101-104,共4页
Journal of Social Science of Hunan Normal University
关键词
信息环境
流言
私彩
隐形舆论
environment of information
rumor
illegal lotter ticket
stealthy public opinion
