摘要
随着消费者个性化需求、信息技术及柔性生产系统的发展，大规模定制营销正在成为一种重要的营销方式；大规模定制营销对企业竞争能力的提高及社会资源的合理配置起着积极的推动作用。
With the development of personality-consumer demand、information technology and Flexible Manufactur System, large scale order marketing is becoming an inportant marketing approach; It docs good to the improvement of enterprise's competition ability and reasonable allocation of social resources.
出处
《管理科学》
1998年第5期26-27,共2页
Journal of Management Science
关键词
市场细分
信息技术
柔性生产系统
Market segmentation
Flexible Manufactune System
Information technology
