摘要
市场营销专业是一门实用性和综合性很强的专业,要求学生有较强的市场开发、市场维护、市场完善能力,具有较强的创新能力、实践能力,较高的个人素质和专业文化水平。因此开设有市场营销专业的中职学校承担着培养市场营销专业初级应用型人才的重大任务,本文主要是从市场营销专业教学方法进行探析,以求达到培养学生能力,适应社会市场需求的目的。
@@@@Marketing is a practical and comprehensive specialty, students are required to have a strong market development, market maintenance, perfect market ability, strong innovation ability, practice ability, high personal qualities and specialty level. Therefore, a market professional vocational schools bear the important task of training the primary application of marketing specialty, this paper mainly analyzes the teaching method of marketing specialty, so as to achieve the goal of cultivating students' ability to adapt to the society and market demand.
出处
《南昌教育学院学报》
2013年第3期115-116,共2页
Journal of Nanchang College of Education
关键词
市场营销
教学方法
能力培养
marketing
teaching method
ability training
