摘要
通过对广绣产品营销现状的了解,进行SWOT分析及市场定位,提出将广绣归为奢侈品消费的基本概念,结合广绣产品的特色总结出适宜珠三角地区的广绣产品营销策略。
With the research of the current Guangzhou embroidery product and its market in PRD, the SWOT analysis and market positioning were made. The basic concept that Guangzhou embroidery could be regarded as a kind of luxury consumption was claimed. The content and regulation method for its marketing strategy was summarized and optimized based on the features of Guangzhou embroidery.
出处
《国际纺织导报》
2012年第12期68-,70-72+74-75,共6页
Melliand China
关键词
珠三角
广绣
营销策略
PRD, Guangzhou embroidery, marketing strategy
