摘要
从理论方面探讨现阶段体育健身消费市场发展的有利条件,借鉴各国政府为了提振经济,刺激消费市场加强购买力向市民发放消费劵的形式,作者提出由政府推广体育健身娱乐消费券来刺激体育健身娱乐消费市场,从而为提振体育健身娱乐消费市场提供坚实的物质基础.
With the method of qualitative the paper proposed the use of consumption coupons in fitness and recreation consumer market in the advantage condition of the rapid sports industry expanding speed.The government promotes fitness and recreation coupons to boost the consumer market and provide a solid material foundation for the development of sports industry.
出处
《韶关学院学报》
2012年第6期58-62,共5页
Journal of Shaoguan University
关键词
消费劵
体育健身娱乐消费
可行性探析
coupon
fitness and recreation consumer market
possibilities analysis
