摘要
李白的一生诗、酒相辅相成,研究和发掘他的诗酒文化对酒类企业的发展有着深远的意义。诗仙太白酒业集团发掘李白的诗酒文化主要抓住了2个方面:从建筑风格上体现;充分利用文化载体。从李白诗酒文化看白酒品牌的塑造理念是:酒行业的核心竞争力是酒文化;品牌文化可以增加白酒产品的附加值;创新是企业生存之本。因此,有必要从古人那里挖掘诗酒文化的内涵,发扬光大酒文化,应用在实际生产、营销过程中,从而塑造良好的品牌效应,提高产品的社会价值和经济价值。
Li Bai's poem and liquor supplemented each other.Researching and exploring his poem and liquor cultures can have a great significance to liquor enterprises' development.Poem Immortal Taibai Liquor Group grasped two aspects when exploring Li Bai's poem and liquor cultures:from the viewpoint of architecture and fully using cultural carrier.The idea of building liquor brand from the viewpoint of Li Bais' poem and liquor cultures is liquor culture is the core of competition in liquor industry;brand culture can increase the added value of liquor products;innovation is the root of an enterprise's survival.Therefore,it is necessary to explore the connotation of liquor and poem cultures,carry forward the liquor culture,put the culture into production and sales and increase the social and economic values of the liquor.
出处
《四川理工学院学报（社会科学版）》
2012年第1期61-64,共4页
Journal of Sichuan University of Science & Engineering(Social Sciences Edition)
基金
四川省教育厅人文社科重点研究基地李白文化研究中心项目(LB09-21)
关键词
酒文化
诗酒文化
品牌塑造
酒类企业
liquor culture
poem liquor culture
brand molding
liquor enterprise
