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如何用比喻塑造企业精神文化

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摘要 塑造企业精神文化成为经济全球化背景下现代企业首要考虑的涉及企业生存的问题之一。文章分析了比喻在企业精神文化塑造中的作用,着重探讨了企业如何运用比喻塑造企业精神文化问题。
作者 周勇 张晓燕
出处 《管理观察》 2008年第17期65-66,共2页 Management Observer
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