摘要
肯德基在中国市场的成功有目共睹,现在,这个快餐巨头进军中餐市场的号角已经吹响。周二中午12:45,一派繁忙景象。收银台前排起了队,餐厅座无虚席。餐厅副理周云忙着招呼顾客,他一手拿着点餐单,刚为排在队伍后面的顾客点完单,以加快排队速度;在人声鼎沸的餐厅里。
Yum! Brands Inc., the world's largest restaurant company, which is used to applying its sophisticated American-chain operations in other countries, has made a different decision in China. Su Jingshi, the president of Yum! Brands' Greater China operations, says that he hopes East Dawning, a newly-born Chinese fast food chain, can be run successfully under KFC's model. Upon entering an East Dawning restaurant in Shanghai, customers will get a similar impression as they find in a KFC restaurant, warm and effic...
