摘要
Based on data gathered through a questionnaire survey with 3,544 respondents in six largest cities in China, the clothing expenditures of Chinese consumers and influential factors are investigated in this paper. It was found that regional differences exist sig nificantly among the cities, possibly due to differences in economy,customs, culture and other factors It was also found that the demographic and soionomic factors including age, gender, marital staus , education level,occupation, and household income have a significant influence on clothing expenditures. Further, the interactive influences of geographic variable with demographic and socioeconomic variables on the clothing expenditures were ex amined. The findings should have useful implications for segmenting Chinese consumers and developing marketing strategies in China.
Based on data gathered through a questionnaire survey with 3,544 respondents in six largest cities in China, the clothing expenditures of Chinese consumers and influential factors are investigated hi this paper. It was found that regional differences exist significantly among the cities, possibly due to differences in economy, customs, culture and other factors. It was also found that the demographic and socioeconomic factors including age, gender, marital status, education level, occupation, and household income have a significant influence on clothing expenditures. Further, the interactive influences of geographic variable with demographic and socioeconomic variables on the clothing expenditures were examined. The findings should have useful implications for segmenting Chinese consumers and developing marketing strategies in China.
