摘要
电子商务改变了企业的市场环境,而企业的经营活动只有不断适应环境的变化才有生命力。因此,传统企业只有进行电子商务转型才能在新环境中取得新的竞争优势。在进行电子商务转型时,企业可以从环境、市场、战略、流程四方面对自身能力进行分析,找出电子商务转型的切入点,在具体实施过程中,必须对企业原有的业务流程进行重组以适应电子商务转型的需要。
E - business has greatly changed the market environment. The traditional enterprises have to take measures to face the new environment to be competitive. They have to rearrange their operational processes to meet the needs of e - business.
关键词
电子商务
传统企业
转型
E - business
traditional Enterprises
Transform
