摘要
滞销书是图书市场不容忽视的问题。滞销书中有相当一部分是很有价值的好书,图书馆应当客观地、理性地、辩证地认识滞销书。滞销书的产生有其深层原因:市场定位不准、图书期刊价格过高、销售手段滞后、销售对象狭窄等。这就要求图书馆在市场调研的基础上制定出采购计划,并通过多种渠道在滞销书中"淘宝"。
The unsalable book is a problem that shouldn t be ignored by the book market.A library should realize it objectively,reasonably and dialectically.The emergence of unsalable books has its deep reasons:the inexact position of the market,overpriced books and magazines,the backwardness of selling methods,limited selling targets,and so on.In this case,the library should make out the purchasing plan on the basis of the market investigation and dredge treasures from unsalable books through a number of channels.
出处
《图书馆建设》
CSSCI
北大核心
2009年第12期35-38,共4页
Library Development
关键词
图书馆
滞销书
淘宝
Library
Unsalable book
Dredge treasure
