摘要
运用文献资料法、问卷调查法,对中澳篮球挑战赛银川赛场现场观众基本特征进行了分析.结果显示,本次赛事现场观众中,具有学历较高、年龄较轻、男性多于女性等特点.建议赛事承办方在以后的比赛中,将学生和高学历人群确定为主要赛事营销对象,加强对赛事场馆周围30 km以内区域的密集性宣传,突出明星的宣传效应是营销的重点.
The research methods of the questionnaire,mathematical statistics were used to analyze the basic characteristics of spectators watching Yinchuan basketball challenge matches between Chinese and Australia on the spot.The results show that the spectators possess the basic characteristics of having high educational background and being young and being more male than female.Therefore,the matching organization committee should regard the career people with high degrees and students as their main consumers for ma...
出处
《宁夏大学学报（自然科学版）》
CAS
北大核心
2009年第4期419-423,共5页
Journal of Ningxia University(Natural Science Edition)
关键词
宁夏
职业体育市场
运作模式
Ningxia
professional sports market
operation mode
