摘要
随着网络的普及,电子商务近年来得到了极大的发展而且仍有广阔的提升空间。但是C2C网络店铺的营销策略一直都是困扰人们的一个难题。博客代言人策略是一种适于C2C网络店铺特点的营销策略,最后附之以案例说明实施方法。
With the popularization of network, electronic commerce has obtained enormous development and still has broad promotion space.But the marketing strategy of C2C has always been a diffi cult problem.This paper renders appropriate marketing strategy—blog spokesman strategy for C2C according to its characteristics.At last, a successful case of using this strategy is provided to explain the implementation method.
出处
《河北旅游职业学院学报》
2009年第4期69-71,共3页
Journal of Hebei Tourism College
