摘要
新闻广告英语是现代英语的重要组成部分。广告英语的成功与各种修辞手段的巧妙运用密切相关。探究和传授一些修辞常识,旨在向学生展示语言的感染力,提高他们的阅读欣赏能力。
News advertisement English is the important component of modern English.The success of advertisement English is closely related to the ingenious application of the various rhetoric means.The purpose to explore and pass on some rhetoric common sense is to display the infectiousness of language and to raise their reading appreciation ability.
出处
《山西广播电视大学学报》
2004年第3期76-77,共2页
Journal of Shanxi Radio & TV University
关键词
广告英语
修辞
格式
advertisement English
rhetoric
form
