摘要
阐述了高等职业院校形象的功能和构成要素,提出了正确定位学校、培育学校精神、加强素质教育、做好舆论宣传等塑造高等职业院校形象的基本策略。
This paper discusses the functions and factors formed of higher vocational colleges' imge and advances the basic ways to mold its image by fixing school's positon correcdy, cultivating school's spirit, strengthening quality education and conducting public opinion propaganda.
关键词
高等职业院校
学校形象
建设策略
high vocational colleges
higher vocational colleges' image
construction countermeasures
