摘要
高校校报是一份生长于特定的校园环境,面向特殊的读者群,满足特定需要的报纸。影响力是校报生存的命脉,校报能否最大限度地发挥其影响力关键在于恰当的定位和创新的理念。
Newspapers of universities and colleges,born in specific campuses,have their particular presumed readers and are expected to meet special needs.Influence is the key for such newspapers to survive,which is brought by a proper positioning and a creative philosophy.
出处
《南京航空航天大学学报（社会科学版）》
2005年第3期65-68,共4页
Journal of Nanjing University of Aeronautics & Astronautics（Social Sciences）
关键词
校报
影响力
定位
创新
school newspapers
influence
positioning
creativity
