摘要
价格竞争是市场竞争的必然现象。价格竟争不仅可以抑制价格上扬,而且可以提高产品质量。但是过度价格竞争,则背离了价值规律,既扰乱了旅游市场,又损害了消费者利益。重点讨论了旅游行政管理部门直辖管理的旅行社和旅游饭店过度价格竞争问题,并对这些问题产生的原因进行了分析,同时提出了相应的对策。
Price competition is an inevitable phenomenon of market competition. Suitable price competition can not only restrain the rising of price, but also increase the quality of tourist products. However, inordinate price competition contradicts the law of value, distorting the tourist market as well as affecting the consumers' benefit. Discusses the problems of price over-competition in travel agencies and tourist hotels directly supervised by tourist executive departments. Analyses the underlying reasons of these problems and points out some relative solutions.
关键词
旅游市场
价格
旅行社
旅游饭店
tourist market
price
travel agency
tourist hotel
