摘要
分析了“和商”理念在各种营销关系中的诚信表现,研究“和商”营销道德领域内企业的诚信底线,并依据 “和商”理念提出“和商”诚实守信、维护信用的基本诚信准则和履行社会责任的最高要求。
Honesty and credit is the necessary moral base of market system. The 'harmonious marketing' idea, based on harmony and with honest and credit as its essentials, lays stress on the formation of a favorable social relationship and social credit. This paper analyzes the idea of 'harmonious marketing' and its exhibition of honesty and credit in every business transaction, researches the lowest limits of honesty and credit of an enterprise in business ethics field and presents the basic rules of honesty and credit and the highest requirement of performing the social obligation.
出处
《北京工业大学学报（社会科学版）》
2003年第1期34-36,共3页
Journal of Beijing University of Technology (Social Sciences Edition)
关键词
诚信
准则
和商
honesty and credit
rules
harmonious marketing
