摘要
对消费者而言,品牌可以降低交易费用;品牌是契约,是信息的文件夹,是功能、形象的标志。对企业而言,品牌是企业绩效的指示器,是企业内部管理决策的基本单元,是企业的聚宝盆,是企业的信念,是企业对中间商的控制杠杆。
To consumers, the excellent trademarks can reduce the deal expenses. They are contracts,information files and the marks of functions and images. To enterprises,they are the indicators of achievements,the basic unit of enterprises' inner management and policy,the resources of money,the belief and the intermediary control lever for enterprises.
出处
《安徽工业大学学报（社会科学版）》
2002年第3期46-47,55,共3页
Journal of Anhui University of Technology：Social Sciences
关键词
品牌
价值
功能
trademark
value
function
