摘要
随着中国高等教育市场由垄断竞争向完全竞争转变,塑造品牌已经成为一个高校实现可持续发展的有效途径之一。这既是自身发展的需要,也是提高教育资源配置效率的需要。高校塑造品牌的途径有二:一是以低成本为基础,提高市场占有率;二是以高质量为核心,提高核心竞争力。高校实行品牌策略的经济意义有三个方面:一是吸引更多的政府投资;二是吸引更多的企业合作;三是吸收更多的社会捐助。
With the changing of monopolistic competition being replaced of completely competition on China high education market,figuring brand has realized one of effectual approaches on persistent development.It is not only the need of development,but also the need of improving education resource of distributing efficiency.Universities figuring brand has two approaches: one is improving occupancy of market on the basis of low cost,the other is improving the core ability of competition on basis of high quality.Universities carrying out brand strategy has three economic points: first,it can attract more government investment;second,it can attract more cooperation of enterprises;third, it can absorb more social offer.
出处
《牡丹江教育学院学报》
2006年第2期44-45,共2页
Journal of Mudanjiang College of Education
关键词
高校
品牌
经济分析
universities
brand
analysis on economics
