摘要
感性诉求广告是当代广告发展趋势中的一种重要表现形式,对促进经济发展、增强广告意识和美化社会生活有着举足轻重的作用。如何激发广告创意中的感性诉求呢?文章从感性诉求广告的形成原因、遵循原则、创意思维、设计过程等进行了一些理论方面的探讨。
Emotional appeals advertisement is an important form of contemporary advertising trends, Wich plays a decisive role in promoting economic development, enhancing awareness and beautifying social life. How to stimulate the emotional appeals of advertisement creation? This article explores the formed causes, followed principles, creative and the design process in theory.
关键词
广告创意
感性诉求
新思维
advertisement creation
emotional appeals
new thinking
