摘要
福建省计划于2015年实现位列全国二级会展都市群前列的目标,任重道远。作为会展业的核心的PCO应该通过培养会展专业人才,提高自身素质;与行业协会合作,培育专业化会展品牌;丰富会展品牌的内涵,实现品牌可持续发展等策略,参与福建会展品牌的培育。
There is still a long way to go for Fujian province to realize the goal of ranking one of the second Grade national exhibition cities in 2015 as planned.As the core of the exhibition industry,the PCO(Professional Conference Organizer) is supposed to promote itself by fostering professional exhibitioners,make professionalized exhibition brands by cooperating with professional associations,and take part in the cultivation of exhibition brands by the strategies of enriching the meaning of exhibition brands and realizing the sustainable development of these brands.
出处
《福建商业高等专科学校学报》
2007年第2期38-40,共3页
Journal of Fujian Commercial College
关键词
会展业
PCO
会展品牌
exhibition-industry,PCO,exhibition-brand
