摘要
绿色物流与绿色营销有着密切的关系,在大力建设可持续发展社会的背景下,我国广大企业为了适应社会环境变化,谋求自身长远发展,必须尽快实施绿色营销和绿色物流。文章分析了绿色营销和绿色物流的关系,并提出了基于绿色营销理论的绿色物流实施策略。
Green logistics is closely related with green marketing.Under the background of vigorously building a sustainable society,enterprises must implement green marketing and green logistics as soon as possible for adapting to the social environmental changes as well as seeking their own long-term development.The article analyzes the relation between green marketing and green logistics,and puts forward the implement strategies of green logistics according to green marketing theories.
出处
《福建商业高等专科学校学报》
2008年第2期30-33,共4页
Journal of Fujian Commercial College
关键词
绿色物流
绿色营销
实施策略
green logistics
green marketing
carry out strategy
