1Devinney,T.,Auger,P.,Eckhardt,G.,Birtchnell,T.The Other CSR[].Stanford Social Innovation Review.2006 被引量:1
2Bhattacharya,C. B.,Sen,S.Doing Better at Doing Good: When, Why and How Consumers Respond to Corporate Social Initiatives[].California Management Review.2004 被引量:1
3Brown,Tom J.,&Peter A.Dacin."The Company and The Product:Corporate Associations and ConsumerProduct Responses,"[].Journal of Marketing.1997 被引量:1
4Drumwright,M. E.Socially responsible organizational buying: Environmental concern as a noneconomic buying criterion[].Journal of Marketing.1994 被引量:1
5Environics International &Prince of Wales Business Leaders Forum.The Millennium Poll on Corporate Social Responsibility[]..2000 被引量:1
6Friedman,M. Consumer boycotts: Effecting change through the marketplace and the media . 1999 被引量:1
7Garrett,D. E.The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing[].Journal of Marketing.1987 被引量:1