摘要
全球日趋变化的商业趋势,使旅游产业的未来面临众多的不确定性;宏观政策对于旅游市场的导向作用,正在改变消费者对旅游产品的全新诉求,并划分出更为详细的目标细分市场。旅游企业不得不适时调整自己的战略,以适时跟紧各种变化。那些谨慎评估现状与完整分析未来趋势,并设定应对不确定性情况下多种战略方案的旅游企业,有望成为未来行业发展中的强者。
The commercial tendency of global unceasing changes makes the tourism business encounter many uncertainties;the guidance function of the macro policy to tourist markets is changing the brand-new demands the consumers needed for tourism products,and divides a more detailed target segment markets.So tourism business has to adjust its strategy,hoping to keep pace with the various changes.Those tourism businesses,which can carefully evaluate the current events,complete analyses of future tendency,and make vario...
出处
《旅游研究》
2009年第1期80-87,共8页
Tourism Research
关键词
旅游企业
战略选择
不确定性
市场趋势
tourism business
strategic choice
uncertainty
market trend
