摘要
通过对上海城市文化构成的分析,认为2010年上海世博会城市文化价值营销应该着重在三个方面,即根植于本土文化、营建多元文化融合氛围、担当起思考全人类未来发展的责任。
Through the analysis of the city′s cultural composition,the paper proposes that three aspects should be focused on in marketing the values of urban cnlture in the 2010 Shanghai World Expo.That is:rooted in local culture,building multi-cultural integration atmosphere,and assuming responsibility for the future development of mankind.
关键词
上海世博会
城市文化
文化营销
Shanghai World Expo
urban culture
culture marketing
