摘要
后奥运时期将是中国户外运动产业快速成长的黄金期,努力开拓中国运动户外产业,实现从"中国制造"到"中国创造"的转变,显得十分紧迫。从微笑曲线的视角看待户外运动产业升级很有必要。通过对我国户外运动产业在全球价值链中的地位的剖析,给出基于微笑曲线理论促进我国户外运动产业升级的路径和措施。
It will be a gold scheduled time for rapid development of Chinese outdoor sports industry after 2008 Olympic.It appears very urgent for us to make effort to turn from "made by China" to "created by China".Firstly,this paper made an examination on the current situation of Chinese outdoor sports industry and rethought it profoundly.It is necessary to discuss outdoor sports industry upgrading from the perspective of smiling curve.The upgrade path and measures of Chinese outdoor sports industry based on smiling...
出处
《军事体育进修学院学报》
2009年第1期4-7,共4页
Journal of Pla Institute of Physical Education
基金
国家社科基金资助项目(08CTY010)
天津市高等学校人文社会科学研究项目(20072601)
关键词
户外运动产业
微笑曲线
升级路径
outdoor sports industry
smiling curve
upgrade path
