摘要
网络广告的数字技术制作和表示、可链接性、无控性、交互性等特点，时广告的法律调整与规范提出了新的问题。由于网络具有与传统媒体迥然不同的开放式的互动结构，对这些问题我们应当采用一种比较缓和的方式来解决，具体包括：政府管理与ＩＳＰ、ＩＣＰ自律相结合，法律与业界规章相结合，把网络广告纳入《广告法》的调整范围之中，国际管理与国内管理相结合。
The advertisements on Internet are characterized with digital technology, easy link, uncontrollabil- ity, and co-reference etc. This situation makes the law regulation of Internet advertisements face new chal- lenges. In view of Internet's open and co-referential structure radically different from many traditional me- dia, we should take some relaxing measures to solve these problems. The measures include: the combination ol government controlling with ISP and ICP's self regulation, the combination of law with the industrial regula- tions of Internet itself, the introduction of Internet advertisement into the framework of 'Law of Advertise- ment', the combination of international treatment with the particular controlling in China.
出处
《中国青年政治学院学报》
CSSCI
2001年第5期52-54,共3页
Journal of China Youth College for Political Sciences
关键词
网络广告
法律问题
解决方式
advertisement on Internet
law issue
method of resolution
