摘要
本文认为深层次、模糊认知的心理需要、体验需要是产品创新关键的信息源,对开发全新市场、引导消费时尚、领先竞争对手有着重要意义。文章把敏感消费者作为信息源分析对象,探究其认知结构,并由此构造了产品创新信息源的挖掘方法体系,它整合了当前研究消费者认知结构的一些重要方法,把消费者价值观与产品属性关联起来。研究通过实验对方法体系的有效性进行了验证。
The article argues that the key information source of product innovation is the deep and indistinct psychological and experience need. It is very important for developing new market, leading fashion and keeping ahead competitors. The article analyses sensitive consumers as the source of information, studies their cognizant structures and then develops the model for digging the information source of product innovation. It integrates the key methods of researching consumers' cognizant structure and connects consumers' value with product attributes. The research tests validity of the model.
出处
《科学学研究》
CSSCI
北大核心
2003年第z1期261-265,共5页
Studies in Science of Science
基金
国家自然科学基金资助项目(70271059)
关键词
产品创新
创新信息
挖掘方法
product innovation
innovation information
mining model
