摘要
近年来白酒行业所面临的激烈竞争充分暴露了中国白酒企业在品牌塑造上的缺陷。本文试图从酒文化入手 。
With the reform and opening-up of China, competition becomes more serious. It is important to clarify the problems of brand lying in white spirit enterprises. On the paper, according to the practical requisition, beginning with the characteristics of Chinese Wine culture, a new model should be established for how to figure value of white spirit brand in China
出处
《宜宾学院学报》
2004年第5期90-92,共3页
Journal of Yibin University
关键词
白酒
品牌
文化
价值
White spirit
Brand
Wine culture
Value
