摘要
针对现代经济环境对高等教育的挑战以及我国高等教育的现状和发展趋势,分析研究了我国高等教育 产业化趋势中有关品牌质量的问题.同时,对我国在“入世”后,如何通过实施高等教育品牌战略来提高我国高 等教育国际竞争力提出了一些观点.
This paper aims at the modern economic environment challenge to higher education, current situations and development trends of higher education of our country, analyze and studies the problem about quality of the brand in the industrialization trend of higher education of our country. Meanwhile, to our country after "entry to WTO", this paper put forward some views on implementing the brand strategy of higher education for improving the high education of our country international s competitiveness.
出处
《北京工业大学学报》
CAS
CSCD
北大核心
2005年第S1期149-154,共6页
Journal of Beijing University of Technology
关键词
高等教育
产业化趋势
品牌战略
higher education
industrialization trend
strategy of the brand