摘要
品牌提升是品牌营销管理中的一项重要内容 ,具有不可忽视的战略性职能。在对品牌提升的内涵进行分析的基础上 ,重点论述了品牌提升的主要内容 ,并提出了通过创新产品、选择通路、沟通消费者、树立形象和构筑品牌文化等策略来提升品牌的思路。
As an important part of brand marketing management, brand promotion plays a strategic role in it. Based on the analysis about the connotations of brand promotion, the contents are emphatically explained, concluding that brand should be promoted by creating new product, choosing proper channel, communicating customer, establishing image and building up brand.
出处
《成都纺织高等专科学校学报》
CAS
2004年第3期35-37,共3页
Journal of Chengdu Textile College
关键词
品牌提升
品牌营销
品牌价值
Brand promotion
Brand marketing
Brand value
