摘要
该文从城市形象的视觉、行为、理念三大识别系统,分析嘉兴城市形象现状,探讨嘉兴城市形象塑造面临挑战与机遇,提出提升嘉兴城市形象的相应对策,为有关部门的决策提供科学的参考依据。
This paper analyzes the current situation of the city image establishing of Jiaxing from the three identifying systems of vision, behavior and concept,trying to find out the challenges and opportunity during the course of building city identity. At last, the paper gives out corresponding countermeasures to promote the city identity establishment of Jiaxing and provides government sections with some scientific reference frames for their decision - making.
出处
《嘉兴学院学报》
2006年第z1期87-89,共3页
Journal of Jiaxing University
关键词
嘉兴
城市形象
视觉识别
行为识别
理念识别
Jiaxing
city iamge
vision identifying
behavior identifying
concept identifying
