摘要
管理培训业在中国的发展经历了三个阶段,目前进入“洗牌期”。作为管理培训任务的主要承担者,高校也走到了一个关口,出现几大问题:第一,外资和国内民营培训机构蓬勃发展,正在不断抢占市场空间,高校的市场份额逐渐减少,生存空间逐渐压缩。第二,高校创办培训事业多半采用委托代理方式进行,类似承包制。在残酷竞争压力下,代理生存日趋艰难,于是出现诸多不良行为,损害学校声誉。如何解决这些问题?如何继续保持高校在管理培训市场中的竞争优势?笔者在系统梳理高校培训运作模式基础上,提出在“做大蛋糕”的共同目标下,对代理进行良性激励和有效监管是关键。
The article argues that management education in China has experienced three stages of development,and the third and the current one is “shuffling”.In this period,the university as a major player in management education is at the crossroad facing two main challenges:1)foreign and private training organisations are flourishing in China,hence the living space of the university are shrinking as its market share declines;2)the university tends to provide management education through contracted agency,and in rece...
出处
《清华大学教育研究》
CSSCI
北大核心
2006年第S1期217-223,共7页
Tsinghua Journal of Education
关键词
管理培训代理监管成功运作模式
management education
monitoring
agency
operational model
