摘要
由单一企业到战略网络,企业的组织形态在随着社会范式的改变而不断演进。战略网络的形成是基于很多不同因素,如基于核心能力的战略网络形成了品牌战略网络等形式的网络组织。在品牌网络当中,核心节点与子节点的行为选择会对网络的整体稳定产生重要影响。首先阐述了品牌在信息社会中的重要性,分析其成为核心能力的原因。然后应用混合战略博弈模型博弈分析品牌战略网络中,核心节点与子节点之间的博弈,揭示了其中一些规律。
From the single enterprise to the strategy network,the structure form of the enterprise has changed up to the change of society paradigm.The foundation of a strategy network was based on many different factors.Brand strategy network which was based on the core capability.In the brand strategy network,the behavior of core-node and sub-node could affect the stable of the whole network.This paper explained the impotence of the brand in an information society,analyzed the reason of why the brand can become a co...
出处
《武汉理工大学学报》
EI
CAS
CSCD
北大核心
2008年第4期169-172,共4页
Journal of Wuhan University of Technology
基金
北京市委组织部优秀人才资源基金(67011019200701)
航天基金(98011790200701)
关键词
战略网络
品牌
连锁店
strategy network
brand
chain store
