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浅议电子商务中的客户关系管理 被引量:1

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作者 张立新
机构地区 北方交通大学
出处 《中国流通经济》 CSSCI 北大核心 2000年第S1期58-59,共2页 China Business and Market
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  • 1(英)巴恩斯(Barnes S.) (英)亨特(Hunt B)著 赵科杰 陈龙译.电子商务与虚拟商业:为企业插上e的翅膀[M].北京:北京机械工业出版社,2001.1-29. 被引量:1
  • 2Roche, E.. Business Value of Electronic Commerce over Interoperable Networks. National Science Foundation, 1995,7(6-7): 254-263. 被引量:1
  • 3Ross, W.; Anderson, E. and Weitz, B.. Performance in Princi-pal-Agent Dyads: The Causes and Consequences of Perceived Asymmetry of Commitment to the Relationship. Management Science, 1997, (43): 680-704. 被引量:1
  • 4Birch, A.. The age of E-tail: Conquering the New World of Electronic Shopping. Oxford: Capstone Publishing Limited,2000. 被引量:1
  • 5George J.; Avlonitis, Despina A. Karayanni. The Impact of Internet Use on Business-to-Business Marketing. Industrial Marketing Management, 2000, (29): 441-459. 被引量:1
  • 6Rockard, J.; and Crescenzi, A.. Engaging Top Management in Information Technology. Sloan Management Review, 1984,(26): 3-16. 被引量:1
  • 7Churchill, G.; Ford, N.; and Walker, O.. Sales Force Management. 4th Edition, Richard D. Irwin, Homewood, IL,1992. 被引量:1
  • 8Bondra James and Davis Tim. Marketing's Role in Cross-Functional Information Management. Industrial Marketing Management, 1996, (25): 187-195. 被引量:1
  • 9Bohmann, K et al.. Using the Internet for B2B Activities:A Review and Future Direction for Research, Internet Research. Electronic Networking Applications and Policy,2000, (10): 124-132. 被引量:1
  • 10Mehta, Raj, and Sivadas, Eugene. Direct Marketing on the Internet: An Empirical Assessment of Consumer Attitudes. Journal of Direct Marketing, 1995, (9): 21-32. 被引量:1

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