摘要
“产品———渠道———市场———策略”暨产销服务链集合了市场营销中的四大主要要素 ,本文架构了本地网产销服务链的设想与实践 ,阐述了其特点及架构产销服务链的配套或辅助因素。
The four main factors of marketing are gathered in the “product—channel—market—tactics” and the service chain of production and marketing. This paper proposes the ideas and practice of constructing the service chain of production and marketing in the local area and expounds its characteristics and necessary or auxiliary factors.
出处
《长沙通信职业技术学院学报》
2003年第2期1-5,共6页
Journal of Changsha Telecommunications and Technology Vocational College
关键词
本地网
营销
产销服务链
local network
marketing
service chain of production and marketing
