摘要
由民营电梯企业打造的民族品牌电梯近几年来已取得较好的发展势头,但与国外品牌相比依然逊色,究其原因,主要是缺乏系统有效的品牌管理。文章总结了民营电梯企业品牌管理存在的若干问题,提出了相关的发展对策。
Although Elevators of Nation Brands of the Private-own Enterprises of Elevator have gained the great development trend in recent years,they are still,in the aspect of the brand,not better than the foreign elevators,.That is mainly because private-own enterprises of elevator lack the systematic and effective brand management.The thesis generalizes the several problems in the brand management of private-own enterprises of elevator and gives the related development strategy
出处
《特区经济》
北大核心
2006年第8期117-118,共2页
Special Zone Economy
关键词
民营电梯企业
品牌管理
Private-own Enterprise of Elevator
Brand Management
