摘要
随着互联网的飞速发展,网络日趋走向成熟,利用网络方式进行广告宣传成为传统广告形式之外的新型方式,如何对网络广告进行定价是网络广告提供商面临的一个非常重要的问题。通过研究网络广告的形式和特点,分析影响网络广告的价格多种因素,并通过对各种网络广告价格数据的搜集、整理、对比以及分析计算,用多元回归方法给出基本的网络广告定价的数学模型,为企业和个人因特网用户提供有关网络广告定价方面的数据参考和理论分析。
The Internet is developing faster,and it is also getting more and more mature.Advertising by the means of the net has become a new type of ads besides the traditional ones.However,we have less research about network advertisements.In the paper the author puts forward some suggestions of how to fix the price of network advertisements for network ads suppliers through some researches about this area,and,affords some data reference and theoretical analysis through the research of network ads forms and features,the analysis of some elements that influence the network ads price,the basic model of network ads price determination by collecting,reorganizing,contracting as well as analyzing and computing network advertisement price data.
出处
《湖州职业技术学院学报》
2007年第3期79-81,94,共4页
Journal of Huzhou Vocational and Technological College
关键词
网络广告
定价因素
定价数学模型
network advertisement
price determination elements
price determination model
