摘要
主要从广告语言入手,阐述了科技是广告发展的原动力,科技发展促进广告内容以及传媒的更替。表明了广告的发展离不开科技的同时更需要对人文性的关注,彰显了科技性与人文性的有机融合将促进广告的发展。
This paper mainly explains the science and technology is the motivity of advertising development from the aspect of advertising language,and the development of science and technology promotes altering of the advertising content and the development of media.The development of the advertisement is not only indispensable to the science and technology,but also needing for the concerns of the humanities.In short,syncretizing the science and technology and humanity will promote development of advertisement.
出处
《中北大学学报（社会科学版）》
2007年第S1期77-79,85,共4页
Journal of North University of China：Social Science Edition
关键词
科技
人文
广告
science and technology
humanity
advertisement
