摘要
特许经营便利店和电子商务的结合,为供应商、特许经营便利店、网络运营商提供一种全新联盟模式,有效解决了电子商务中物流配送问题.首先设计了电子商务环境下的供应链,并在此基础上阐明了联盟对合作方的优势,最后重点研究了三种在总店和门店之间分配代销服务费的模式,比较得出相对最优的分配模式.
The combination of franchising store and e-business is a new model of alliance among suppliers,franchising stores and operator of web.This can effectively solve the logistical problem.Firstly,a frame of the supply chain under this e-business is designed,and then it illustrates the advantages of this alliance to the three copartners within the chain,presents three kinds of sharing service fee of selling goods ordered on-line between the franchisor and franchisee.Finally,it concludes the most appropriate reve...
出处
《复旦学报（自然科学版）》
CAS
CSCD
北大核心
2007年第4期431-436,共6页
Journal of Fudan University：Natural Science
基金
国家自然科学基金重点资助项目(70432001)
关键词
电子商务
联盟
代销服务费
收益分配
e-business
alliance
service fee of selling goods ordered on-line
revenue sharing
