摘要
文章对安徽体育产业市场信息化营销管理进行研究,结论认为,安徽体育产业的发展应构建网络营销环境、改变传统的配销理念、全面改善营销和服务等方面的决策机制,为安徽体育产业市场信息化营销管理创造条件,从而不断获得市场竞争力。
This article studies the marketing management of Anhui sports industry marketplace informationization.The conclusion thinks that development of Anhui sports estate responds to the decision-making mechanism structuring the network marketing environment,changing the tradition of being qualified for selling idea, improving camp aspect such as reporting back after and serving all round,to gain marketplace competition thereby unceasingly for Anhui sports estate.
出处
《安徽体育科技》
2007年第6期16-19,共4页
Journal of Anhui Sports Science
基金
安徽教育厅人文社科项目
项目批号:2006SK125
关键词
安徽省
体育用品产业
信息化
营销管理
Anhui Province athletic equipment industry informatization marketing management
